Stop asking your clients “have you thought about life insurance?”
by Sam Barnett Many folks try to open a dialogue about important things with questions that can be answered with just a single word. That’s poor design. In the case of financial advisors and insurance agents specifically, client discovery conversations need to be open-ended. The more you can get clients to share with you about their full financial picture, the easier it is to identify and troubleshoot for them. Think about it. “Have you thought about life insurance?” Is easy to deflect and easy to forget […]
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