PIEtech, Inc. and Covr Financial Technologies Collaborate to Streamline the Implementation of Insurance in MoneyGuidePro

Powhatan, VA – November 03, 2016 – Today, PIEtech℠, Inc, and Covr Financial Technologies, announced a partnership that brings together the power of MoneyGuidePro®, the industry’s leading financial planning software, with Covr’s digital personal insurance platform that provides a simple and fast way to research and buy personal insurance. The combination of these technology tools allows clients’ risks to be addressed through insurance solutions in a quality financial plan.

Addressing the risks that can derail an investor’s plan for retirement is a critical area to success for all investors. “According to research completed with 1,653 advisors, the analysis of risks such as disability risk, longevity risk, life insurance and long-term care needs should be evaluated as part of a quality financial plan. However, our experience shows that only a small percentage of advisors actually include plans to address these risks,” said Kevin Knull, CFP®, President of PIEtech℠. “While these types of insurance products are not subject to the DOL’s Conflict of Interest rules, failure to address such exposures may have a significant impact on how a person or couple should be invested. By identifying the need in a financial plan and then making it easy to implement and underwrite these types of products, we expect that the Covr implementation module will dramatically increase the amount of clients that are able to be helped by advisors.”

Bill Benjamin, CEO of the privately-owned Boise-based Covr said, “By working together with PIEtech℠, I believe that we will completely transform the way advisors and institutions think about insurance, and in the process will help more Americans prepare for the unexpected. I am confident that institutions will look at this as a significant innovation that will streamline the insurance process.”

The integration will take the relevant data from the financial plan in MoneyGuidePro® and will pre-populate Covr’s analysis engine to help identify which type or combination of insurance solutions might be best to solve for the insurance needs. Once the advisor has identified the most appropriate solution(s), he/she can then implement the solutions and, depending on the size of the case, may be able to instantly issue an insurance policy. The system is set up for open architecture, meaning each broker/dealer can select the insurance carriers and types of products that they would like to be reflected in the tool.

The PIEtech℠ and Covr integration, which will be completed in the 4th quarter, will help advisors and their clients:

  • Identify and solve for risks that can impact the client’s ability to achieve their goals.
  • Increase the client’s awareness of risks and specific actions to address them with tailored solutions that include life, disability and long-term care insurance.
  • Provide clients with an easy way to track the progress and status of their insurance.

Covr has already implemented its solution with more than fifty financial institutions where it is focused on making the entire insurance process easier for the institution, advisor and consumer.

About PIEtech℠, Inc.
PIEtech℠, Inc.’s vision is that everyone needs and deserves a quality financial plan. PIEtech℠ is the creator of MoneyGuidePro®, the industry’s leading financial planning software, myMoneyGuide®, an online guided planning solution that allows firms to broadly offer financial planning, and Best Interest Scout℠, a standalone, scalable discovery solution to help firms of all types obtain necessary client information. For more information on PIEtech℠’s powerful financial planning solutions, please visit http://www.moneyguidepro.com.


Covr is a digital life insurance platform that makes it easy to protect what matters most: you and your family. Covr partners with financial institutions that share the belief that life insurance should be both simple and transparent. Through Covr’s technology, financial advisors and their customers can research and purchase affordable life insurance from well-known insurance companies without the hassles of the traditional process – all within a matter of minutes. Covr’s investors include four leading venture capital firms: Nyca Partners, Commerce Ventures, Connectivity Capital Partners and Contour Venture Partners. Offices: Boise and Hartford.

The Covr Advisory Board includes Chairman Brian Finn, former president of Credit Suisse First Boston; Sallie Krawcheck, CEO and co-founder of Ellevest as well as senior executive roles at Bank of America, Citigroup and Smith Barney; Hans Morris, managing partner, Nyca Partners, chairman of Lending Club, formerly president of Visa; Brady Dougan, former CEO of Credit Suisse; Gary W. Parr, senior managing director at Apollo Global Management; Neal Wolin, former deputy secretary of the U.S. Department of Treasury and former executive vice president and general for The Hartford Financial Services Group; Robert Kerzner, President and CEO of LIMRA, LOMA and LL Global and former executive vice president, life division of Hartford Life, and Matt Muta, vice president, IT Innovation and Commercial Technology, Delta Air Lines, formerly Microsoft’s global managing director for Hospitality and Travel.

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