Matt Web

Matthew Herz

Chief Marketing Officer

As Covr’s Chief Marketing Officer, Matt is responsible for developing and implementation of the marketing strategy, corporate branding, market research, advertising, advisor and consumer communications, project management and public relations.

Matt has 25+ years of financial services and life insurance experience. Prior to joining Covr, Matt was the Senior Vice President of Sales and Marketing for IDU Inc. a tech enabled MGU, where he led this organization product development, direct marketing campaigns, digital enrollment strategy, product positioning, corporate partnerships and distribution expansion efforts resulting in significant top line sales growth.

Matt is a multiple recipient of the “Top of the Table” Million Dollar Roundtable (MDRT) Award. This honor recognizes the elite in the insurance and financial advisory profession – earned annually by less than ½ of 1% of the nation’s 400,000+ insurance and financial advisors.

Matt is a graduate of Bentley University with a bachelor’s degree in Marketing.

As Covr’s Chief Marketing Officer, Matt is responsible for developing and implementation of the marketing strategy, corporate branding, market research, advertising, advisor and consumer communications, project management and public relations.

Matt has 25+ years of financial services and life insurance experience. Prior to joining Covr, Matt was the Senior Vice President of Sales and Marketing for IDU Inc. a tech enabled MGU, where he led this organization product development, direct marketing campaigns, digital enrollment strategy, product positioning, corporate partnerships and distribution expansion efforts resulting in significant top line sales growth.

Matt is a multiple recipient of the “Top of the Table” Million Dollar Roundtable (MDRT) Award. This honor recognizes the elite in the insurance and financial advisory profession – earned annually by less than ½ of 1% of the nation’s 400,000+ insurance and financial advisors.

Matt is a graduate of Bentley University with a bachelor’s degree in Marketing.