Matt Herz is the Chief Revenue Officer at Covr Financial Technologies, an embedded insurance platform serving financial institutions, banks, advisory firms, and digital partners. In this role, Matt leads Covr’s revenue strategy, aligning sales, marketing, account management, and strategic partnerships to accelerate growth and innovation across all channels.

Matt brings over 30 years of experience in financial services and life insurance, with deep expertise in strategic marketing, distribution expansion, digital innovation, advanced insurance sales, and team leadership. Prior to joining Covr, he was Senior Vice President of Sales and Marketing at IDU Inc., a tech-enabled MGU, where he led product development, digital enrollment, marketing strategy, and distribution growth; resulting in significant top-line sales increases and market expansion.

A multiple recipient of the “Top of the Table” Million Dollar Roundtable (MDRT) Award; an achievement earned by less than 0.5% of advisors nationally. Matt has demonstrated sustained excellence and leadership in the insurance and financial planning industry.

Matt holds a bachelor’s degree in Marketing from Bentley University and is passionate about driving performance, delivering value for partners, and supporting industry innovation.